Above: Old seed sacks decorating the walls of the Crop Art "gallery" in the Ag-Hort Building (Agriculture-Horticulture) at the Minnesota State Fair. Click on the image to view an enlargement.
Everywhere we look our culture offers up bits of visual distraction and interest. We might even see such things as billboards as urban blight. But on those billboards, and in the advertisements we see in print and on television, and in the signage stores display, and even in the clothing people wear, little bits of our history are being captured and displayed. Someday someone might even say he is nostalgic for one of those advertisements even though he didn't live in the time that produced that item.
I wasn't around when these seed bags were in use, but I can't help loving the typography and printing that made them possible. Nostalgia for things not lived. Nostalgia for a visual organization of elements that touches something emotional in me. How does it inform what I do as a visual artist either as a tribute, continuation, or rejection?
If you're trying to understand what appeals to you and what is merely an eye irritant, spend sometime looking at the packaging and items you surround yourself with. What do these things say about you?
If you want to understand a bit more about the visual organization of information take a look at the work of Edward Tufte.
Also, look at the work of graphic designers like Chip Kidd who throughout his career has put a face on many of the books you probably have sitting on your shelves and bedside tables. See Chip Kidd Work:1986 to 2006, Book One for "the heartwarming story of a little boy from the tiny community of Lincoln Park, Pennsylvania, who grew up to become that most anomalous of things: a famous book jacked designer." Here's a little interview with Kidd. And another interview with him here.
Start noting the visual media surrrounding you, filling your visual life. Explore what you think about these influences, how you respond to them, and what they tell you about your culture.

