While the market may seem to be dominated by certain beverages there was a time when other brands battled for a piece of the action.
Zephyr—Grapefruit soda. I would have liked to have tried that.
Cheer Up seems to have been a precursor or competitor to 7-Up.
While I'm not a beer drinker it is interesting to me that we are seeing an emergence of small breweries for beer—all with local "tastes," approaches, and some really cool graphics. I wonder how long that trend will continue and how the various brands will shuffle out. Years from now many of those bottles will be on collectible shelves…