Left: Ledgers promoting Red Goose Shoes. Click on the image to view an enlargement.
Today's scavenged graphic is the back cover of a promotional pocket ledger from Red Goose Shoes. (It was in a locked cabinet so I have no idea if the booklet was for adult "salesman" notes or a children's writing pad.)
What is not to love. A fantastic art-nouveau styled red goose, with simple lines that totally describe bulk and substance; dramatic color combination; and a killer slogan—"They're Half the Fun of Having Feet."
If you go on eBay you can find all sorts of Red Goose Shoes paraphernalia: bright yellow and red metal weather thermometers; display bags; display figurines; cast iron banks; writing tablets, calendars; composition books; print advertisements; metal tokens; and shoe boxes. It's a cornucopia of related offerings.
Elsewhere I found this store display with free golden eggs from the 1960s.
You can read a bit of history about Red Goose Shoes from someone who still has a pair from when she was a toddler—Zaroga's Nook—My Red Goose Shoes. She says the company started selling shoes in 1869 to pioneer familes heading west!
There is more information on Red Goose Shoes here in a post by Lauren Roberts. You'll also see a 1950-1960 variation of the logo on a bookmark.
The marketing campaign and methods used were brilliantly directed at children. I just love that goose.
