If the embedded video doesn't work please go to YouTube.
While Procter and Gamble may have 66 percent of the global market of razors and blades, the Dollar Shave Club signed up 12,000 members in its first 48 hours of business.
You can read about Michael Dubin and his company in the Wall Street Journal article A David and Gillette Story.
Why is Roz posting about this? I love videos, I love advertising when it's as creative as this. Even if you don't shave a spot on your body you'll enjoy this video. It's creative and funny. The company's website is clean, with smart snappy text and easy to follow graphics that have a bit of retro style which is pleasing to look at and popular now.
I'm not connected to them and I'm not even trying to get 1000 friends to sign up so I can get 83 years of free razors but I had to post about them. I also like underdogs.
Dick is a straight razor guy—always has been. But you know what, it's biking season again; I've got legs to shave. That "Lover's Blade" looks pretty darn good.
I may be, as some suggest, a phone call away from being Opus in an attic full of "turnip twaddlers" (or more accurately in my case salad shooters), but hey, that's the power of advertising.
Go and enjoy the video. That's one creative kid and I wish him luck.